How to Use PROSTERMOISTURE for All-Day Comfort in the UK Climate

**Formulating a Hypothesis** I'm solidifying the product concept. Given the name "PROSTERMOISTURE", I'm leaning toward a premium, British-made barrier cream or moisturiser. The focus will be on comfort in the UK climate, with potential relevance for active lifestyles. The target audience seems clear, so now I'm building out the specific features and benefits within that scope.